PROJECT PROOF · TIMES SQUARE, NEW YORK
FOX ONE × INDEED
Field execution behind a high-profile Times Square experience.
ATK Events supported Highmark TechSystems’ field execution for The Team (Wasserman) on the FOX One × Indeed “Chief World Cup Watcher” activation—from structure and freight support through the finished Times Square experience.
TIMES SQUARE
Active public-space build
FIELD EXECUTION
Structure + freight support
WORLD CUP CAMPAIGN
FOX One × Indeed activation
DELIVERY TEAM
Highmark + The Team (Wasserman)
50-SECOND PROJECT REEL
FIELD EXECUTION IN MOTION.
A concise look at load-in, structure, enclosure, and the finished branded experience.
THE FIELD REALITY
BUILT IN PUBLIC.
DELIVERED UNDER PRESSURE.
The project placed a modular structure, freight, labor, equipment, and finish work inside an active Times Square footprint. Execution had to stay coordinated around changing access, public traffic, barriers, and a hard handoff.
ATK’s field work focused on supporting structure and freight execution on site—load-in, modular assembly, enclosure, crew coordination, and hands-on problem solving through handoff.
REAL WORK · REAL CONDITIONS · REAL SOLUTIONS
BEHIND THE BUILD
EMPTY FOOTPRINT → LIVE EXPERIENCE
THE TRANSFORMATION
BEFORE · SITE CONTROL
LIVE · FOX ONE × INDEED
CLEAR PROJECT ATTRIBUTION
WHO DID WHAT
BRAND ACTIVATION
FOX One × Indeed
CLIENT TEAM
The Team (Wasserman)
STRUCTURE PARTNER
Highmark TechSystems
ATK EVENTS
On-site structure + freight execution support
LABOR CREW SHOWN
CSI Worldwide
WHEN THE SITE IS HARD, THE FIELD TEAM MATTERS.
Bring ATK Events into the build for experienced on-site execution, coordination, and hands-on problem solving.